In today’s fast-paced digital world, it’s no secret that video content is becoming an increasingly important tool for businesses to engage and educate their target audience. Among various forms of video content, explainer videos have emerged as a powerful way for SaaS companies to communicate complex concepts and showcase the value of their products or services. This article explores the top 5 reasons why SaaS companies should invest in explainer videos as a marketing strategy. Keep reading.
Establishing Connections With Customers
Using video as a part of your SaaS product marketing strategy has numerous benefits, with one of the most significant being the ability to form emotional connections with your customers. For example, videos explaining SaaS software can allow you to tell engaging stories in a way that text cannot, provide a human touch and create connections that other forms of media cannot replicate. These connections are critical when it comes to purchasing decisions, as customers are more likely to make emotional decisions and feel more connected to brands that resonate with them.
By establishing a connection with your audience, you can increase the lifetime value of your customers and reduce price sensitivity. However, creating that human connection individually requires a deep understanding of your audience’s needs and preferences. To achieve this, creating smaller, targeted videos with unique messages for each audience is essential rather than attempting to speak to everyone at once.
Educating Your Customers
Many buyers today desire to make well-informed decisions and are willing to take the necessary steps to obtain the relevant information. Rather than leaving them to scour the internet for answers, you can simplify the discovery process and enhance the perception of your brand by providing educational videos. That way, potential customers can make informed purchasing decisions, positively impacting your brand’s reputation.
Standing Out From The Competition
To stand out from competitors and attract more customers, being as distinctive as possible is important. This is particularly crucial in the online environment, where making a great first impression is essential. Unfortunately, many people view ads as background noise and pay little attention to them.
Using only text ads may not be sufficient to garner attention and gain recognition for your brand, product, or service. Potential customers may not even bother to learn about your offerings, significantly limiting your company’s potential.
On the other hand, animated explainer videos and videos explaining SaaS software can be a great way to compel people to take notice of your ads and establish your brand’s presence. These videos can be imaginative, inventive, and attention-grabbing, making them an effective means of reaching potential clients who are typically difficult to engage through text ads. By utilizing explainer video production, you can differentiate your brand from the competition and truly stand out in the market.
Improving SEO Ranking
Video content is highly favored by many digital platforms, including Google. If your brand acquires customers through Google, it’s imperative to have explainer videos for your business. This is why videos tend to appear prominently in Google search results. Additionally, when visitors play videos on your website, it’s an opportunity to reduce bounce rates and increase their time on your site. Explainer videos can captivate your audience’s attention and keep them engaged for longer periods, ultimately contributing to the success of your online presence.
Conversion
The most challenging aspect of the entire process is getting customers to make a purchase. Customers want to be sure that they are selecting the right tool to solve their problems. The old saying, “people buy from the people they know, like, and trust,” still holds true – customers want to trust the sales reps they buy from.
Nowadays, customers consume content to increase their knowledge of the product and industry to boost their feeling of control over their buying decisions. Videos can help viewers better understand your company’s commitment to the customer experience and provide the utmost confidence to convert.
Your company can use video to inspire confidence in converting. Here are some ideas to try:
- Provide a video explaining WHY your product is helpful. Customers need to understand why they need your product and how it will solve their problems.
- Add a video to your email or landing page. With a plethora of content available, customers are bombarded when scrolling on social media or opening their emails. A video can effectively convey your message more engagingly and capture their attention.
Wrapping Up
An explainer video is a valuable investment for any SaaS company, regardless of age or experience. Video content is a cost-effective, precise, and efficient marketing strategy that allows for trial and error, encouraging creativity and innovative ideas that work best for your business.