Increasing your interaction with your customer base is one of the most crucial ways of growing your business and cultivating a stronger relationship with your customers.
You want to make the connection between your brand and your audience as unshakable as possible. Not only will this encourage them to buy your products more regularly and in greater numbers, but it will create an insurance policy against changing market conditions, unforeseen problems within the company, or reputational damage further down the line.
However, increasing the interaction you have between you and your audience isn’t always easy. You can take several different approaches, but many are hit-and-miss or don’t deliver the intended result.
One particularly impactful approach is the giveaway.
Everyone likes freebies, and it instantly grabs your market’s attention when you offer them the chance to lay their hands on some.
This is what you need to know about creating a giveaway and how to make sure you get the maximum value possible from it:
Offer personalized merch
Before we get into creative giveaway ideas, let’s explore the item you are giving away. Without a strong bait, you will have little to no chance of enticing people to participate or develop a closer bond with your brand.
Well, one of the best items to give away to your audience is personalized merchandise.
The reason for this is two-fold.
Firstly, by giving away merchandise, you keep the entire competition on-brand and remind your audience of your company. In addition, psychologically, your audience will take your company more seriously because they are actively competing for a small part of your brand.
They wouldn’t do this if they didn’t love what you do.
Secondly, personalized merch serves a purpose. Whether you are offering branded water bottles or beanie hats, people are likely to find them useful – which will further encourage them to take part.
Social media scavenger hunt
Now let’s talk about how you can create an interesting giveaway.
One idea is to create a scavenger hunt on your company’s social media platforms. Participants would then have to find and complete a series of tasks or answer questions about your brand.
The first few participants to complete the hunt win the giveaway prize. Not only does this generate engagement and excitement among your followers, but it will increase your company’s visibility and reach.
Photo or video contest
Another great idea for your giveaway is to encourage your followers to get creative and share photos or videos related to your brand, product, or service.
For example, you could ask participants to share their favorite memories of using your product or how they would use it uniquely or creatively, and share it on their social media pages, tagging your brand.
You can then select a winner based on the most original, creative, or impactful submissions that you like. This contest would help you build brand loyalty, increase user-generated content, and show your customers’ enthusiasm for your products.