The competitive business environment in 2023 continues to rely on and evolve side-by-side with information technologies. As consumers shift away from traditional media and become more dependent on computers, smartphones, and social media platforms, businesses follow these rends and change their delivery of goods and services.
As the digital world becomes the focal point for the development of modern companies, businesses search for new innovative strategies and use IT to conquer their respective markets and competitors. To apply available tools and options to the cause, companies must have tech-savvy employees that push these goals to fruition.
To fully utilize available software to its maximum potential, one must understand the internet and its laws. Here, we should focus on the Internet Protocol and the IP address. This unique code signifies the identity of a device in the Local Area Network (LAN) or a network of devices passing on the connections to the web. These identities supplied by internet service providers ensure that digital devices communicate over the web without disrupting or intercepting each other’s signals.
Once we understand these rules, we learn that the IP address attached to these data packets can be changed with internet privacy tools. Among them, we have proxy servers – a simple solution that changes the direction of web connections to obtain a new identity.
Businesses always use proxy servers, and their proper application lets them get a serious competitive advantage. This article will discuss the top 5 ways companies use proxies for business and marketing. You will learn about tools like Google Autocomplete API, fake social media accounts, and more. Proxy servers not only change your IP address, but a good provider gives you access to a large fleet of servers with thousands of fake identities. While a Google Autocomplete API is a niche data collection tool, and you can click here to learn more about it, let’s focus on the prominent use cases for proxy servers first before concentrating on precise applications.
Manage social media accounts
Social media platforms provide the most successful and efficient cyberspace for online communication. Connecting billions of users worldwide, sites like Facebook, Instagram, TikTok, and YouTube slowly replace the need for radio and TV, and their addictive nature reduces real-life interactions.
Because these pages receive hours of screen time, companies focus a lot of resources on creating a strong presence on these platforms, with constant posts and active engagement of communities. This way, the product, and its brand is more likely to appear on the feed of the average user.
Proxy servers let businesses manage a page and create multiple fake accounts from the same location without receiving warnings. Because each account has a different identity, companies can keep creating new accounts to leave comments, acting as stimuli for the further growth of pages and accounts.
Increase the scope of the advertisement
Proxy servers help companies expand their scope of advertisement, either through neighbouring countries or desired regions. A proxy connection lets them analyze the web, search engine search results, and advertisements in the region and manage their own marketing campaign accordingly.
Because the location of an IP address also shows the user’s approximate location, and clients usually search for the nearest services, localized ads, and search engine results get more clicks due to their relevance. Proxy servers let businesses disguise their connection as internet users from the targeted region and expand the marketing campaign with greater accuracy and efficiency.
Enhanced data collection
Modern businesses love to use data scrapers to automate information collection about the market and its competitors. With these adjustable bots, the possibilities are endless. You can assign a few scraping scripts and protect them with proxy IPs to extract public data. Even better, these identities let us access geo-blocked locations and websites or unlock pages with the primary IP address banned.
Improve company security
By routing all browser connections through proxy servers, companies protect their main digital identity and improve security. With reverse proxies, businesses can use these servers as gateways to filter incoming traffic, reduce the load on the server, and catch malicious connections and DDoS attacks. Also, because all connections carry a different IP, hackers, and cybercriminals that may intercept these packets will not see the company’s main address.
Localization testing
Localization is a powerful strategy that creates new versions of a website based on the geo-location displayed in the IP address. Businesses that want to expand into new regions create a duplicate version of a site and adjust it with translations, new images, local ads, and other segments that improve the use of a page for a local user. With proxy servers, companies can test the localized site, as well as inspect the pages of competitors, to make sure the local user gets routed to the correct version of a page that displays the right content.
These are just a few ways businesses use proxy servers to thrive in the digital business environment. With a good proxy provider, companies can choose from millions of servers and locations worldwide to access any region and experience its version of the internet. With the ability to stay anonymous and choose a new identity, proxy servers will be irreplaceable helpers for businesses in 2023.