SEO means search engine optimization. It is the action to increase your website’s traffic quality and quantity. It also helps you get better exposure to your business through genuine and organic search engine results. SEO is not just about Search Engines but also about people.
Leading Oxford SEO consultants tell us that SEO is a reliable marketing strategy that increases a websites organic traffic through search engines, and it has shown some amazing improvements in 2020-21. Here are some of the reasons why SEO is important now and something to keep in notice:
SEO positioning trends are continuously evolving. Further with the change in technology, there are new challenges when looking for or generating content. However, you have some SEO trends which continue in 2020-21 and the new ones coming up. Hence it is essential to hire SEO experts to stay updated on the SEO. If you are in London, then you should hire SEO Home Service Direct in London. They will not just update your site with the latest SEO changes but will give you an insight too. Some of the trends that will continue this year are:
- Voice search
- Featured snippets
- AI applied to SEO
- Local SEO
- Mobile responsiveness
- Better user experience
- T and content quality
With the pandemic going around, internet usage has increased exponentially and also lead to search traffic to websites to fall in many industries.
Search has become more essential
While traffic to a lot of websites from search engines may have fallen but traffic to search engines hasn’t. Those who listen to radio while commuting are accessing Google for updates now. Older generation is using voice assistants to find answers.
The reliance of humans on search engines has grown vigorously during Covid-19 and the already developed search platforms are seeing new heights. This makes search engine marketing either SEO or PPC a better business pursuit for companies.
SEO is important because:
- Most of the search engine users over 65% have a higher chance of clicking on the top 5 suggestions in the SERPs. In order to avail this and get more visitors to your online store or site, your site should appear in one of these positions.
- Users rely on search engines and when websites are positioned in the top positions for the keywords which the user is looking for, it enhances its trust.
- SEO is recommended for social promotion of your site. People who come to your site via Google or Yahoo are more likely to promote it on Facebook, Instagram, Twitter and social media platforms.
- SEO is essential for smooth running of your site. Websites with more than one author can avail SEO benefits directly and indirectly. The direct advantage is rise in search engine traffic and the indirect advantage is having a common checklist to use before content is published on the site.
- SEO puts you ahead of the competition. For instance, if two sites sell the same product, the SEO website will get more customers and sales.
SEO is essential for the success of your online business. If you are looking for SEO services in London, then you can rely on Milloret SEO and Web Design. The professionals are known for their expertise and skill in London.